Corporate Social Responsibility – Is It Just For Show?
CSR as a business practice is already widely established in Western Europe and is quickly gaining followers in Hungary too. Companies are starting to realize that having goals beyond profits and products can be very beneficial. Using profits to do good in the world helps those in need while exposing prospective clients to corporations through positive presence in social media. CEDEK encourages corporations to engage in initiatives that benefit society and to donate regularly to social causes.
CSR has also become a crucial part of attracting new talent: employees nowadays are looking for companies whose values match their own. Engaging in social actions creates a bond among co-workers and a good team makes an efficient workforce. An increasing number of private corporations donate a part of their profit, used equipment, infrastructure and professional services to charities each year. Their donations make a difference in the lives of thousands of people in Hungary.
